In a little over a decade since starting her business in Tehran, Nazanine has weathered U.S. sanctions, successive currency collapses and two wars. This is the first time she’s had to use credit to buy groceries.

Since the U.S. and Israel began bombing Iran in late February, the 56-year-old has been forced to lay off staff and forgo any non-essential spending to cope with surging costs. Living alone makes it easier but, sometimes, she still falls short.

“There are days when I don’t have any money,” Nazanine said, asking that her last name and the details of her company be withheld due to the sensitivity of speaking with foreign media. “It really helps to buy my weekly shopping in installments.”

The conflict is transforming the spending habits of Iranians, whose purchasing power has evaporated under nearly-80% inflation and a currency that’s lost almost 30% of its value this year. Decades of sanctions, corruption and poor management strangled the economy well before the war, but U.S.-Israeli strikes have deepened the hardship, destroyed key infrastructure and killed thousands of civilians.